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Origins of Blue Poppy Publishing

The imprint was set up in 2016 to publish the “Wise Oak” series of Books by Oliver J. Tooley. Then it seemed natural to offer the opportunity to other authors to get their books published under the Blue Poppy imprint in order to benefit from mutual experience and promotional efforts. As a result, in 2017 three new authors joined up.

  • Ben Blake an experienced self publisher with six books already in print. Ben decided to publish his two book series beginning with “Black Lord Of Eagles”
  • Joni Dee is a professional, working in Central London. His first book “And The Wolf Shall Dwell” has already generated a substantial number of pre-orders, and is published in July
  • KY Eden is the latest Blue Poppy author. The first two books in her series “The Redcroft Journals” are now out in paperback.
  • Lastly there’s Oliver J Tooley (a.k.a. Olli Tooley) “Women of the Wise Oak” The second in the Wise Oak series is due to launch in July or August. “For Cats’ Eyes Only” launches on 19th July and features terrible puns, fart jokes, and action.

Authors looking to get published

Let’s be clear, Blue Poppy is not a big publishing house with money to spend on developing potential new authors. It is just one person; Olli Tooley. BUT; the process of publishing Children of the Wise Oak has taught many valuable lessons already. If you are a North Devon based author who wants to self publish but would prefer to do it under an umbrella of an existing imprint; if you are willing to finance your own printing or to crowdfund it, as I did with CotWO, then Blue Poppy may be able to help.

Organising an editor, cover design, formatting (ugh formatting!) printing, distribution, ISBN, e-books, Amazon listings, publicity, and all sorts of other little things can take a lot of time and energy that could be spent writing the next book. I can give advice and help avoid wasted time, as well as actually doing some of the jobs outright. At all times it will be your book, your copyright, your project. Any genuine costs will be openly discussed but, having done this as an author, I am painfully aware of the need to generate sales profits to pay for stuff, so I won’t be looking for profits off your hard work up front. If the book sells well, everyone does well.


Blue Poppy is not interested in publishing anything overtly “adult” e.g. erotica or horror. Nor really anything that is specifically “romance”.
What would be most welcome is fantasy, historical fiction, sci-fi, adventure, mystery, YA, and other stuff with a broad age range appeal.
Non-fiction will also be considered.